Denver business

Throo adds Denver bookings for COOP rides; drivers get 80% of the trip fare

COOP provides the rides and sets local fares. Its stated 80% driver share is separate from Throo’s advertised $1-per-trip fee.

Denver skyline with the mountains in the distance
Denver skyline, photographed in April 2026. File photo.Quintin Soloviev / Wikimedia Commons (CC BY 4.0)Photo sourceLicense

Throo’s September 22 launch gives Denver riders another app for requesting rides from Drivers Cooperative Colorado, or COOP. Throo says Denver is its first market outside New York City and that its app can be used for trips to and from Denver International Airport. COOP provides the rides and sets the local fares.

The distinction matters for drivers, too. Throo advertises a $1-per-trip fee and says it takes no percentage commission. COOP’s driver page says drivers receive 80% of the trip fare, with the rest supporting cooperative operations. Throo’s $1 figure should not be read as a driver-pay calculation.

What the launch changes

COOP was in Colorado before this rollout: the state labor department lists a COOP driver-deactivation policy published in May 2025. The September launch adds Throo as a way to request the cooperative’s rides. A rider using the new app is still booking a COOP-provided trip at a fare COOP sets.

The platform-fee descriptions also differ. A September 23 Axios report says COOP pays Throo a $1.20 technology fee for rides booked through the platform. That reported payment and Throo’s advertised $1 fee are described differently; the available accounts do not establish that they are the same charge. For drivers assessing the arrangement, COOP’s stated 80% share is the relevant published portion of the trip fare.

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